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OYA IDEA APP Demo Day

On May 31, 2022, the 8 finalists entrepreneurs incubated by OYA IDEA App participated in a Pitch demo day!

During 5 months, 50 agripreneurs, among whom 42% of women, from Zambia and Kenya participated in OYA IDEA App, an incubation programme, developed in collaboration with Bridge for Billions, which covers 8 modules to provide beneficiaries with a highly structured and qualitative mentoring and incubation experience. After completing these modules, entrepreneurs became familiar with the key aspects of developing a business:

  1. Identifying strengths & weaknesses
  2. Assessing the competition
  3. Identifying key partners
  4. Developing a marketing strategy
  5. Ensuring an adequate pricing strategy
  6. Evaluating your impact
  7. Developing financial projections
  8. Forecasting growth

Through a learning-by-doing methodology, entrepreneurs did not only benefit from an exhaustive methodology with key definitions, business cases, data visualizations; they also actively developed their business plans, which included evaluating their markets, differentiating from their competitors, developing three-year financial and growth plans. As such, at the end of the incubation programme, they have a bankable business plan and pitches to attract investors.

Throughout the programme, 59 mentors, professionals from all over Africa and around the world, volunteered every week to support the emergence of this youth entrepreneurship movement. They supported their mentees at each step of the programme, providing them with professional advice and feedback to help young entrepreneurs mature and make their business viable.

 

OYA IDEA App

 

At the end of OYA IDEA APP , 8 entrepreneurs were selected to present their business plan to potential investors. The last step of the programme, before the actual pitching session where incubees will attract investors to raise the necessary funds to make their business florish, was a demo day. During this practice pitch session, 2 investors were invited, carefully listened to each pitch and provided entrepreneurs with insightful feedbacks to help them improve their business presentation to future investors.

 

OYA IDEA App

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